This morning Diva deleted over 100 new Facebook customer complaints regarding their Playboy jewellery range.

In our 10 years of studying business practices, this is perhaps the most blatant example of consumer disregard we’ve come across.

Isn’t it counter-productive for a company to ruthlessly monitor it’s Facebook page & have to remove hundreds of complaints every few days? Wouldn’t addressing consumer concerns via one official statement make more business sense?

Rather than publicly make a single statement on their position, it appears as though Diva’s General Manager Bianca Ginns is now employing out-dated damage-control tactics. Today, Diva posted on Beyonce, Kim Kardashian, Spring Racing, Celebrity Apprentice & InStyle Magazine in quick succession to try & drown out new consumer complaints.