As Australian consumers, we have seen that Diva has failed in several ways, some of which are explained here:
1. They’ve failed to explain or justify to consumers (after thousands of concerns have been raised) why they’re selling jewellery that promotes a porn empire, in a store that caters primarily to young people.
2. They’ve failed to properly address customers concerns in emails they’ve received,(Preferring to initially just churn out a generic response to everyone). After a few days of receiving feedback, they’ve stopped replying to customers alltogether.
3. They’ve failed to adequately moderate their Facebook fan page, sending the message to all their young users that it’s ok to cyber bully & make jokes about pedophilia & molestation.