Is this how you’d speak to a 9 year old?

Before Diva launched their new Playboy jewellery in-store, this is what they posted online….

Considering Bianca Ginns (Diva’s general manager) confirmed to a concerned customer (via phone) that Diva’s core demographic is 9-13 year olds it’s all a bit creepy isn’t it?

If you need further evidence that Diva actively targets minors, check out this screen grab below from Diva’s website. How many adults do you know that use the term ‘BFF’? (Best Friend Forever).

Diva also advertises in ‘Girlfriend’ & ‘Dolly’ magazines – clearly not publications targeting adults….

They have tens of thousands of underage Facebook fans.

Artwork Copyright: Diva Australia.